Gretchen Bender was a groundbreaking figure in the world of video art and experimental film, whose work continues to resonate with collectors and enthusiasts of physical media. Her most notable film, *How to Fly* (1981), stands as a pivotal piece that explores the intersection of technology and culture, making it a sought-after title among collectors. This film not only showcases Bender's innovative approach to video but also reflects the broader societal shifts of the early 1980s, capturing the essence of an era defined by rapid media consumption. Bender's artistic vision often blurred the lines between various mediums, and her ability to critique the dynamics of mass media makes her work particularly valuable in the film history canon. Collectors are drawn to her pieces not just for their aesthetic qualities but for their cultural significance in understanding the evolution of video as an art form. With *How to Fly* and other gems in her filmography, Bender's contributions remain essential for any serious collection focused on the intersection of art and media.