Pichaya Jarusboonpracha is a rising star in the Thai film industry, known for his innovative storytelling and stylistic flair. As the founder of Secret Weapon Film, he has quickly made a name for himself with his captivating directorial approach. His latest project, *404 Run Run* (2024), has garnered attention for its unique narrative and visual aesthetics, making it a must-have for collectors of contemporary cinema. Pichaya first made waves in the film community while still in high school, winning the prestigious 11th Thai Milky Way Award for a short film that showcased his early talent. His educational journey at Rangsit University's Institute of Film and Video further honed his skills, leading to a distinctive voice in filmmaking that resonates with audiences. Collectors are increasingly seeking out his work, particularly *404 Run Run*, as it represents a fresh perspective in Thai cinema and promises to become a classic in home video collections.