24×36

This documentary highlights the journey of movie poster art, documenting its rise, decline, and recent revival. Through interviews with key figures from the 70s and 80s, as well as contemporary poster artists, it explores the question of what happened to illustrated movie posters and why they fell out of favor.

The film also discusses the emergence of independent artists and galleries that began creating limited edition, screenprinted posters in the mid-2000s. This movement has sparked a renewed appreciation for illustration in movie marketing, prompting Hollywood studios to re-evaluate their approach to poster design. With a runtime of 81 minutes, "24×36" offers an informative look at the intersection of art, advertising, and filmmaking, making it a noteworthy documentary for fans of film history and art.