Adicolor Yellow

This film is part of the "Adicolor" viral ads campaign created for Adidas. It showcases a distinctive approach where seven directors, each assigned a color, produced short films inspired by their respective hues.

Adicolor Yellow follows an Israeli robotic globe-trotter that goes rogue, presenting a unique narrative within the science fiction genre. The film's mockumentary style, shot by Trent Opaloch, adds a layer of realism to its futuristic themes.

As a collector, owning this film offers a glimpse into the innovative intersection of fashion and film, showcasing how advertising can push creative boundaries. The collaboration between Blomkamp and Adidas highlights a distinctive moment in film marketing, making it a notable piece for those interested in genre evolution and advertising history.