Advertising at the Edge of the Apocalypse

In this documentary, Sut Jhally examines the profound effects of advertising on personal and environmental well-being. He traces the development of modern advertising from the early 20th century to the present, highlighting a consistent narrative that equates corporate brands and consumer goods with happiness.

Jhally critiques the overwhelming influence of commercial culture and the significant economic forces behind it. The film presents a critical perspective on how advertising shapes our understanding of fulfillment, often obscuring the negative consequences of rampant consumption. By focusing on the intersection of media, globalization, and marketing, Jhally offers an insightful exploration of the advertising industry's role in contemporary life.