Amateurs

In Amateurs, a sleepy Swedish province aims to attract a discount store chain by hiring a commercial director to showcase their town’s appeal. However, the narrative shifts as two vibrant high school girls from immigrant backgrounds use their cellphones and selfie sticks to reveal a more authentic story. This contrast between traditional marketing and grassroots storytelling is central to the film's plot.

As a comedy, Amateurs offers a humorous take on the challenges of small-town life and the impact of modern technology on storytelling. The film reflects the experiences of immigrants and the empowerment of young women, making it relevant in today's discussions about representation and voice. Maria Nohra leads the cast, bringing the characters and their journeys to life. With its unique perspective and engaging narrative, Amateurs stands out in the contemporary comedy genre.