And the King Said, What a Fantastic Machine

This observational documentary runs for 88 minutes and examines the evolution of the camera, from its inception to the staggering number of cameras in use today. The filmmakers, who identify as visual sociologists, use a variety of techniques, including camera obscura and camera tricks, to convey their message about visual language.

Featuring notable figures such as Joe Biden, Tom Brokaw, and Kim Jong-un, the documentary presents a wide scope of perspectives on the impact of visual media. It highlights how these images shape our understanding of the world, as well as the social consequences that arise from this obsession. The film is produced by Plattform Produktion, Bullitt Film, Film i Väst, and SVT, showcasing a collaborative approach to documentary filmmaking.