Benetton

The film presents a fascinating narrative about the discovery of film cans containing 16mm reels of color footage featuring three female models. These reels originate from an orphaned advertising campaign for Benetton, revealing a slice of the past that is both intriguing and thought-provoking.

Benetton is the first installment in a series that utilizes imperfect sources to create a commentary on the nature of advertising and media. The footage, described as double-perforated reversal, showcases the aesthetic of an era that collectors of film and advertising history will find compelling. This piece not only documents forgotten visuals but also prompts reflection on the evolution of advertising techniques over the years.