Creative Control

The film follows David, a smooth advertising executive, as he navigates his complicated relationships. Engaged in a relationship with yoga teacher Juliette, David becomes infatuated with Sophie, the girlfriend of his best friend Wim, a fashion photographer. This tension escalates during a campaign for augmented reality glasses, where David designs an avatar of Sophie, leading to unexpected consequences.

Creative Control stands out with its black and white aesthetic and thematic focus on video games and virtual realities. With a runtime of 97 minutes, it presents a thought-provoking narrative that examines the intersections of technology and personal relationships. The film's exploration of augmented reality and its impact on human connections is particularly relevant in today's digital age.