Criança, a Alma do Negócio

The documentary takes a critical look at how advertising affects children, revealing the strategies used by the industry to market products to young audiences. Estela Renner interviews children and parents to illustrate the influence children have in their households, often as a direct result of exposure to advertising. Experts also weigh in on the negative consequences of this exposure, providing a thorough analysis of consumerism from a child's perspective.

Criança, a Alma do Negócio serves as an important resource for understanding the intersection of marketing and childhood development. It sheds light on the ways media shapes consumer behavior and the implications for future generations.