Design

The film features a range of design proposals, including telephone vans, hardhat designs, and Yellow Pages book designs. It also explores less adopted ideas such as phone booth designs and uniforms for men and women. Bass's meticulous attention to detail is evident as he presents cufflinks for executives and flags, illustrating his vision for a cohesive design language.

As a documentary, Design captures a unique moment in design history, reflecting the creative processes behind corporate branding and product development. The film not only showcases Bass's artistic capabilities but also serves as a historical document of the evolving identity of AT&T during that era. This film holds interest for collectors who appreciate the intersection of art and industry, particularly in the realm of corporate design.