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The documentary features interviews with Kjell Larsen, a cancer patient, alongside children who smoke and various celebrities sharing their insights on smoking. This combination of personal stories and broader societal commentary provides a unique look at the complexities of tobacco use.

Notable figures in the film include Liv Ullmann, Jon Skolmen, Anni-Frid Lyngstad, and members of ABBA, Benny Andersson and Björn Ulvaeus. Their participation adds a layer of celebrity perspective to the serious topic of smoking and its implications. The film's candid exploration of these themes contributes to its significance within the documentary genre of its time.