El letrero

The documentary profiles Don Miguel Olivo, who has been running his signmaking business for over 50 years. It showcases the artistry and dedication involved in the craft of a 'rotulista'. As Don Olivo shares stories about his experiences, the film also highlights the changes brought about by American industries and vinyl lettering in his neighborhood.

The film features a blend of live-action storytelling, brief animation, and music by Campo Formio and Eduardo Alegría, creating a unique viewing experience. This documentary appeals to those interested in the intersection of craftsmanship and community, as well as the personal narratives behind local businesses.