Fear No Fruit

The documentary runs for 97 minutes and showcases Frieda Caplan's journey from her early days in the 1960s to becoming a pioneer in the food industry. She introduced over 200 exotic fruits and vegetables to U.S. supermarkets, transforming how Americans view produce.

At 91, Frieda remains an inspirational figure, with her daughters and granddaughter continuing her business legacy. This film not only highlights her contributions but also provides insight into the evolution of food culture in America. It captures the essence of entrepreneurship and innovation within the supermarket industry.