Good Fortune

The documentary presents John Paul DeJoria's life as a rags to riches narrative that defies conventional stereotypes of wealth. From his beginnings on the streets of Los Angeles to his success as a businessman, the film chronicles the ups and downs of his journey. Featuring interviews with notable figures like Dan Aykroyd and Arianna Huffington, it offers insights into the philosophy of success unshared being failure.

Good Fortune emphasizes the importance of social responsibility and sustainability in business. DeJoria's motto and his commitment to the triple bottom line of people, planet, and profit serve as central themes. This film not only highlights his accomplishments but also his belief in giving back to the community, positioning him as a modern-day Robin Hood. Collectors of documentaries and stories about entrepreneurship might find this film particularly interesting for its unique perspective on success and philanthropy.