How Fernando Pessoa Saved Portugal

The film presents a fictional scenario where writer and journalist Fernando Pessoa is tasked with creating an advertising slogan for a drink called Coca-Louca in 1927. The advertising campaign becomes controversial as conservative authorities view the drink as both revolutionary and diabolical. This narrative explores themes of artistic expression and societal norms in Portugal during a pivotal time.

Featuring a cast that includes Carloto Cotta, Manuel Mozos, and Diogo Dória, the film combines humor with a portrait of an artist navigating the complexities of his era. The film's keywords highlight its focus on advertising campaigns, the literary concept of heteronyms, and the vibrant cultural backdrop of Lisbon. Collectors of contemporary cinema may find interest in how the film engages with historical context and artistic integrity.