How To Go Viral

In How To Go Viral, Richard Clay examines the relationship between cultural symbols and the rise of the internet. As an art historian and expert in semiotics and iconoclasm, he analyzes how iconic images, music, and other cultural outputs create lasting impressions, or 'stickiness', in our modern society.

The documentary provides a thoughtful exploration of how shifts in technology influence our understanding of fame and cultural significance. By comparing cultural symbols throughout history, Clay offers insights into the evolving nature of media and its role in shaping public perception. This film is ideal for those interested in the intersection of art, technology, and society, making it a relevant addition to any documentary collection.