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The film presents a complex investigation of how signs and symbols function within our culture. Downey utilizes linguistic, semiotic, and iconographic analysis to decode everything from everyday traffic signals to the masterpieces of Michelangelo. His approach highlights Leo Steinberg's assertion that signs, while seemingly clear, often conceal deeper meanings.

Downey employs electronic imaging techniques to draw metaphorical connections between ancient icons and contemporary symbols. He illustrates this by linking personal experiences, like a trip to the barbershop, to broader semiotic concepts, such as the origins of the red-and-white barber pole. Additionally, he contrasts cultural themes by juxtaposing imagery of Egyptian nomads with modern fashion, showcasing the evolution of motifs over time. Through this intricate web of associations, the film invites viewers to reconsider how they interpret the world around them.