It Must Be Love

Fernie Schmidt, played by Colleen Moore, is trapped in her family's delicatessen, yearning for a more refined life. Her father, Pop Schmidt, portrayed by Jean Hersholt, has plans for her to marry a sausage salesman, Peter Halitovsky. However, Fernie's heart lies with Jack Dugan, a man who presents himself as involved in stocks. This romantic comedy explores themes of love, rebellion, and personal choice amid a humorous backdrop.

As a lost film, It Must Be Love adds a layer of intrigue for collectors. The 1920s era and the comedic elements resonate with those interested in classic cinema. The film showcases the talent of its era, including a standout performance by Colleen Moore. Collectors can look for other formats available, expanding their collection with this piece of cinematic history.