It Pays to Advertise

The film follows a young man who sets out to prove that any product can be sold with the right advertising strategy. He teams up with his father's knowledgeable secretary to market a fictional laundry soap. As the advertising efforts gain unexpected traction, the young man finds himself in a series of comedic complications as he tries to fulfill the demands of an audience eager for a product that doesn't exist.

The film showcases the wit and charm of its top cast, including Norman Foster and Carole Lombard, and is a notable example of pre-code cinema. Its exploration of marketing and consumer culture during the early 1930s offers a unique perspective on the era's attitudes towards advertising and business.