Key, washer, coin

Directed by Alan Martín Segal, 'Key, washer, coin' offers a thought-provoking narrative that examines the concept of control in contemporary life. The film's structure intertwines various systems of communication, including words, symbols, and gestures, while simultaneously deconstructing these elements. This approach leads to a focus on 'pure signifiers' and the chaotic noise that exists prior to meaning.

The film features performances by Miel Bargman and Alan Martín Segal, who contribute to its unique tone and style. By engaging with the everyday experiences of a 'language strategist,' the film challenges viewers to rethink their understanding of communication and perception in a world dominated by manipulative logos. Segal's work emphasizes the importance of perceptual freedom amidst the noise of modern life.