Loyalty Cards: Are They Worth It?

This documentary investigates whether loyalty cards genuinely save consumers money. Alexis Conran delves into the practices of supermarkets, revealing how they might inflate prices only to offer discounts in exchange for shopper data. The runtime is 46 minutes, providing a concise yet thorough look into consumer affairs related to loyalty programs.

Conran speaks with industry experts who manage the data gathered through loyalty cards, highlighting the profit motives behind these programs. The film raises important questions about the balance between consumer benefits and privacy risks in the modern shopping landscape.