Lust

Lust presents a critical examination of indecency in contemporary society. VALIE EXPORT explores the shift from religious to business influences on morality and physical representation. The film illustrates how advertising, particularly through the portrayal of bodies, has become a powerful force in dictating social behaviors and standards.

Through provocative imagery, Lust engages with the notion of skin as a canvas for commercial messages, challenging viewers to reflect on the implications of this shift. EXPORT's work is part of a broader conversation on how societal codes are established and maintained in the modern age, making it a significant piece for those interested in the intersection of art, culture, and commerce.