Miss Springmaid

Miss Springmaid examines the innovative advertising strategies of Colonel Elliott White Springs, who transformed the marketing of bed sheets in the mid-20th century. This documentary highlights how he utilized artwork featuring attractive young women, dubbed "Springmaids," to capture consumer attention and drive sales.

The film also addresses the controversy surrounding his use of sexual innuendo in advertising, which sparked outrage yet demonstrated the effectiveness of the phrase "sex sells". Through interviews and visual storytelling, Miss Springmaid provides insight into the evolution of advertising techniques that still resonate today.