One Man and His Shoes

This documentary delves into the phenomenon of Air Jordan sneakers, examining their significance in the realms of sports, culture, and race. With a runtime of 83 minutes, it features insights from notable figures like David Falk, Jemele Hill, and Scoop Jackson.

The film highlights the groundbreaking marketing efforts that transformed Air Jordans into a multi-billion-dollar business. It serves as an exploration of sports marketing, the role of shoe salesmen, and the evolution of sports collectibles. The narrative captures the journey of a product that transcended footwear to become a symbol for sports fans and sneaker enthusiasts alike.