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The story revolves around the television program Oma maa mansikka, which offers a 10 million prize for transforming Taka-Surkee into a tourist hotspot. The main characters include two Roma men, Arvid and Valtte, along with two Sami men, Naema-Aslak and Soikiapää, who enjoy drinking. They are joined by Vähänen, a former bank clerk with a questionable past.

Despite their ambitions, the villagers are resistant to the idea of tourism and prefer to keep their lives undisturbed. Their reluctance leads to humorous situations as they plot to redirect the prize money elsewhere. The film's runtime is 87 minutes, encapsulating this comedic social commentary.