The Abercrombie Guys: The Dark Side of Cool

Directed by BBC, this documentary investigates the transformation of Abercrombie and Fitch under former CEO Mike Jeffries. It reveals how the brand evolved into a multibillion-dollar empire while hiding a darker narrative of sexual exploitation and abuse.

Through interviews with men who were once part of the Abercrombie world, the film uncovers a troubling reality behind the brand's glamorous facade. The stories of these individuals highlight the trauma and exploitation they experienced, often silenced by non-disclosure agreements. The documentary raises important questions about power dynamics in the fashion industry and the treatment of models.

The film also brings attention to ongoing calls for legal action against those responsible for the alleged exploitation. It provides a critical look at the impact of the fashion industry on its participants, challenging the notions of beauty and success that brands like Abercrombie promote.