The Force of Beauty, The Beauty of Force

This film is based on a series of advertisements aired on the Star Channel, which is owned by the Russian Department of Defense. It draws parallels between typical feminine gestures associated with fashion and the actions of male soldiers. The work includes footage from a well-known Italian fashion model, combining these visuals with strategic editing techniques to challenge traditional gendered perspectives.

The film is part of an ongoing series titled Equivalences, typically presented as a site-specific installation. It uses a single-channel format to facilitate a deeper examination of how gender shapes perception. Collectors of contemporary art or film may find this piece noteworthy for its innovative approach to media and gender studies, as well as its commentary on societal norms in visual culture.