The March of Time: Fashion Means Business

This documentary runs for 18 minutes and offers a compact investigation into the fashion industry. It captures the desire for improvement among women through various fabrics and accessories, showcasing the dynamism of fashion from the elegant designs of Paris to the bustling dress foundries on Manhattan's Seventh Avenue.

The film features scenes of rapid garment production, with up to 100 identical pieces being cut efficiently by powerful machinery. It highlights the machinery that disseminates seasonal fashion trends across the continent, including the roles of fashion magazines and provincial fashion editors.

Additionally, the documentary acknowledges the International Ladies' Garment Workers' Union (I.L.G.W.U.), emphasizing the balance needed in the industry between management and labor. This exploration into the fashion business provides a historical perspective, ideal for those interested in the evolution of fashion and its industrial context.