The Secret Science of Pop

This documentary, running 60 minutes, follows evolutionary biologist Professor Armand Leroi as he investigates how data science can impact the music industry. He collaborates with a team of experts to analyze over 50 years of UK chart music, seeking patterns that could predict pop hits.

The film showcases the innovative use of algorithms and machine-learning techniques in music production. Leroi partners with hit producer Trevor Horn to apply their findings to a song by unsigned artist Nike Jemiyo, aiming to craft a potential chart-topping hit. This blend of science and music offers a unique perspective on the creation of popular songs and the evolving landscape of the music industry.