The TV Commercials 1973–1977

About This Movie

The TV Commercials 1973–1977 is a fascinating dive into the experimental side of advertising. It’s not just a collection of commercials but a glimpse into the cultural zeitgeist of the 70s. Each piece—especially Chris Burden’s promo—has this raw, almost provocative edge that reflects the era’s artistic experimentation. The pacing is varied, some segments feel almost like a performance art piece rather than a traditional ad. You can really sense the artistic struggle and commentary on consumerism throughout. The tone can be jarring at times, but that’s what makes it stand out. The practical effects and approaches used here, although simple, feel quite inventive for their time, giving the viewer a different lens through which to view advertising.

Compilation of four distinct video works · Reflects 70s artistic experimentation · Offers a unique take on consumerism