What's Up Front!

About This Movie

What's Up Front! brings a quirky charm that's hard to pin down. The story centers around this bra salesman, who's somehow both earnest and hilariously misguided in his attempts to woo the boss's daughter. The pacing keeps things lively, blending slapstick humor with a biting satire about ambition and rivalry in the world of sales. The atmosphere feels distinctly 60s—there's a certain playful absurdity that permeates each scene, and while the performances might not have the depth of a classic, they capture a light-hearted spirit. It’s a curious mix of low-budget ingenuity and comedic flair; you can’t help but appreciate the unique premise and how it unfolds with its offbeat humor.

What's Up Front! is somewhat of an elusive title among collectors, primarily due to its limited release and the obscurity of its director. Original prints are rare, and the film hasn’t seen a lot of attention in terms of home media, which adds to its collectible appeal. Those who appreciate offbeat comedies from the 1960s often seek it out, as it captures a specific tone and atmosphere that’s distinct from mainstream offerings of the era.