You're Soaking in It

This documentary delves into the impact of advertising on our everyday lives, highlighting how it infiltrates public spaces and personal screens alike. Scott Harper provides an in-depth analysis of the transition from traditional advertising methods to the sophisticated strategies employed today, influenced by Big Data and technology.

The film covers the evolution of advertising, shifting from the era of 'mad men' to 'math men,' illustrating how companies now use advanced techniques to understand consumer behavior. It raises critical questions about the implications of targeted advertising and the extent to which companies can influence our decisions. The engaging content makes it a thought-provoking piece for those interested in marketing, media, and societal trends.